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Digital marketing has become a buzzword recently. As the internet expanded the importance of digital marketing evolved. Every business today relies on these new advanced methodologies to boost their revenue and why they wouldn’t; an average person spends more than 3 hours on the internet. Digital marketing is not like traditional marketing; its goal is not only to generate revenue but attract an audience so that your product always stays in their mind. Digital marketing has changed and now has several domains and avenues, which has increased the complexity of this industry. Mastering digital marketing can be challenging because there are no hard and fast rules. It requires you to have creative and innovative ideas to penetrate markets.