Pankaj Kumar SEO is providing course endeavor to teach students regarding how effectively you can plan and budget the media spends to generate maximum possible Return on Investment (ROI) for any business. The media planning course involves understanding regarding the concept of media buying constitutes and the terminologies associated with it. By this time, students will be well versed with key terms like Share Of Voice (SOV), Cost Per Install (CPI), Cost Per Open (CPO), bulk buy, etc.
Moreover, students will learn about search engine display network on Google, Bing, and Yahoo. Students will also get an idea about the kind of ads which can be pushed out to mobile users like App installs ads, in-app banner ads, SMS, etc.
Lastly, in the training, our experts will make a presentation depicting students an array of innovative advertisement campaigns that make use of media and other media innovations. Successful completion of this course will put every aspirant in a position to take up a job in an advertising agency that deals with media planning.
What You Will Learn in the Media Planning Course?
